On February 28, 2025, BLACKPINK's LISA released 'F*ck Up the World', the lead single from her debut studio album 'Alter Ego', and from the first verse came a declaration: "They want the old LISA, then listen to my old sh*t." It wasn't just a lyric. It was a clear statement of her musical evolution—a refusal to be confined to one identity.
BLACKPINK's LISA, New Alter Ego 'Vixi'
LISA had swept the world as a member of BLACKPINK. Now, she had established her own management company, Lloud (February 2024), and served as a cultural ambassador for both South Korea and Thailand. Through her 'Alter Ego' album, she introduced the world to another side of herself: Vixi. 'F*ck Up the World' is Vixi's declaration—sharp, unapologetic, and completely free.
The music video, directed by Christian Breslacher, is filled with anime villain aesthetics—black and white contrasts with a sharp cyberpunk edge. LISA expressed her duality within it, creating a visual and sonic experience that felt genuinely new.
Provocative Lyrics Rooted in Artistic Growth
"They want the old LISA, then listen to my old sh*t." There's no ambiguity in this message. As artists age, gain experience, and discover new sounds, they evolve. LISA refused to exist solely as BLACKPINK's LISA. As a solo artist, as the head of her own management company, and through her collaboration with rapper Future, she sought to explore a completely new sonic territory.
'F*ck Up the World' achieved remarkable chart success. It debuted at #7 on the Billboard 200 and #1 on the Billboard Top Album Sales chart. Her 'Alter Ego' album opened at #7 on the Billboard 200, proving just how dominant her solo debut was.
An Artist With 9 Guinness World Records
LISA's musical influence had already been established long before. In 2021, her solo single 'Lalisa' achieved 73.6 million YouTube views in 24 hours—a record for K-pop music videos. Today, she holds 9 Guinness World Records across multiple categories.
These records span from her BLACKPINK era to her solo career. As a female rapper, as a female vocalist, and as an Asian artist, she has rewritten history multiple times. 'F*ck Up the World' was built upon that monumental legacy, yet it represented something entirely new.
"I know what kind of music I want to make. And I want to show the world what that is."
— LISA, official interview
Lloud Management and Complete Artistic Freedom
In February 2024, LISA founded her own management company, Lloud. She departed from YG Entertainment and chose an independent path. It wasn't just a business decision—it was a declaration of complete creative control. 'F*ck Up the World' was the first release under Lloud, and it marked the moment LISA could finally make the music she truly wanted.
Her collaboration with rapper Future allowed her to step fully into hip-hop, into freedom of expression. The involvement of director Christian Breslacher—a world-class filmmaker—demonstrates just how global and high-quality her artistic vision had become. Anime villain aesthetics, cyberpunk, and absolute musicality. 'F*ck Up the World' had it all.
